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A model of integrated sales process support (Internet-telephone-sales), increasing the dynamic of projects being held while reducing their costs and increasing efficiency, is being proposed as a new additional offer of databroker SA.
The offer called LEAD-CALL-SELL is a result of eight years experience in the field of direct marketing and selling of databroker SA team. Starting up with a database of people interested in purchasing a product or service (known as hot lead), obtained on the Internet with the usage of Contact Center tools, allows you to reach the customer directly until the full settlement of the project and preparation of report summarizing the results of implemented order.
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Internet is a place where customers often look for or verify the information about the product or service they are interested in purchasing, which increases their willingness to leave their personal data. Attractive contests and prizes often encourage them to fill in the questionnaires. This way created leads go directly to the structures of the Contact Center, that contacts the customers even within a few minutes, or - depending on the project - up to 24 hours after leaving the data. The faster the contact from the seller, the higher the chance for its effective implementation. Contact Center in databroker SA also performs (depending on clients’ demand) projects aimed at updating the data, planning future contacts, advising customers on a product or service, gathering data for agreement,
placing the order, and finally the co-operation with local sales structures to arrange face to face meetings.
By offering the LEAD - CALL - SELL model, databroker SA is ready to conduct a full service sales process, starting with the on-line campaign, by handling the communication with customers to signing agreements. With years of experience, technological solutions and co-operation with its strategic business partner, databroker SA is able to acquire in this way tens of thousands of leads per month, at the same time carrying out the measurements and marketing analysis, and keeping monitoring the increase in sales efficiency.
Within existing resources databroker SA has a modern 120-seats Contact Center, which provides support for multi-channel sales processes through a number of tools: telephone, e-mail, SMS, and live chat. Contact Center sells, gives a full support of the sales process, integrates Contact Center activities with other media channels/ internet, TV, press / and multi-channel customer relations center.
The final stage of the model LEAD - CALL - SELL is to support the sales process in the area of document management and processes related to customer service, accounting/booking services (full back-office service).
“LEAD-CALL-SELL, an integrated support for the sales process is a response to the needs of our clients and market trends in the area of creating effective sales models. Increasing competition forces companies to reduce sales costs systematically and to search for tools to ensure effectiveness in reaching the buyers of the proposed product or service. Our company has adequate resources and know-how to meet these demands” - comments Maciej Okniński, CEO databroker SA
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